How to Create an Effective Advertising CampaignPBIF Logo

Everyone in business either wants to know or thinks they know how to create effective advertising campaigns. The truth is – that every situation is unique and no one approach can guarantee success. Anyone who thinks they know the secret will eventually be proven wrong, as advertising is evolving at an increasing rate. Risks must sometimes be taken to periodically test new technologies and methods. So, how do you advertise and minimize your risk?

Hire a professional!

Ok – you think I’m biased, but it makes perfect sense if you really think about it. A company that handles multiple clients in multiple media formats has more exposure to what does and doesn’t work…In essence, you benefit from others mistakes. That doesn’t mean every initiative is guaranteed to be a huge success – nobody can promise that, but it does greatly decrease your exposure to risk. That is – if you listen to the professionals advice! It’s amazing how often clients insist on sticking to “what worked in the past” or on trying something completely untried and unproven…which brings us back to lowering your exposure to risk. Let a professional guide you to maximize your chances of success.

So, how do you create an effective advertising campaign?

Every product and service has different advertising needs, but here is a list of what currently works for most, in order of their importance.

1 – A compelling website that is Search Engine Optimized (Google being of prime importance).

2 – Supporting online initiatives such as YouTube videos and Social Media where applicable.

3 – Online advertising and Search Engine Marketing, such as Google Adwords.

4 – Traditional media in order of importance – TV, Radio, Mass-Mail, and Newspaper.

5 – Collateral materials – cards, brochures, POP displays, display ads where applicable.

My best piece of advice – Leverage the integrated power of Google and YouTube working together, because if you’re not on the first page of Google, in the eyes of the market, you don’t exist!