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What is the single most important piece of advertising?

What is the single most important piece of advertising?
That’s simple – your Web Presence or Digital Footprint…Why, because (if you haven’t noticed) the world today practically lives on the Internet. Want to find a business or product – Google it. Want to find out more about it – visit their website. Want to find […]

By |February 2nd, 2015|Advertising|0 Comments

How to Create Effective Advertising Campaigns

How to Create an Effective Advertising Campaign
Everyone in business either wants to know or thinks they know how to create effective advertising campaigns. The truth is – that every situation is unique and no one approach can guarantee success. Anyone who thinks they know the secret will eventually be proven wrong, as advertising is […]

By |October 3rd, 2014|Advertising|0 Comments

Sculley Boatbuilders Builds a Brand

Sculley Boatbuilders Builds a Brand
Sculley Boatbuilders, a builder of high-end custom sportfishing boats, came to the Palm Beach Image Factory in November of 2002 to launch a comprehensive Marketing and Public Relations campaign for their company. They had been in business for 2 years and had not sold a single boat. Sculley boats started […]

By |October 1st, 2014|Advertising|0 Comments