What is the single most important piece of advertising?

What is the single most important piece of advertising? That’s simple – your Web Presence or Digital Footprint. Why? because (if you haven’t noticed) the world today practically lives on the Internet. Want to find a business or product – Google it. Want to find out more about it – visit their website. Want to find out what people think about it – visit a review source…

How to Create Effective Advertising Campaigns

How to Create Effective Advertising Campaigns Everyone in business either wants to know or thinks they know how to create effective advertising campaigns. The truth is that every situation is unique and no one approach can guarantee success. Anyone who thinks they know the secret will eventually be proven wrong, as advertising is evolving at an increasing rate. It is necessary to periodically test new…

Sculley Boatbuilders Builds a Brand

Sculley Boatbuilders Builds a Brand Sculley Boatbuilders, a builder of high-end custom sportfishing boats, came to Palm Beach Image Factory in November of 2002 to launch a comprehensive marketing and public relations campaign for their company. They had been in business for 2 years and had not sold a single boat. Sculley boats started at $1 million and larger craft cost $8 million and up.…